Biamp needed a sales solution for showcasing different vertical markets and products. Hence, the ask came in to create a virtual “biamp city.” Biamp worked hand in hand with boutique creative agency Watson, based in Portland, OR.
I worked as the main art director on the project. I approved and directed the iconography, color palette, illustration style, individual drawings, as well as the overall project UI and UX.
With a streamlined 4-month tiger-team process, we managed to hit the deliverable deadline and wow the Biamp executive team.
Now, Biamp City will be used as an important part of the sales funnel — especially when sales folks are unable to do demos in person.