Tech startup Satellite was looking for a new logo and a brand refresh. They had outgrown their old look and feel and wanted something fresh, professional, and engaging. They wanted something iconic that would set them apart from their competitors in the sales talent training/development world.
I worked closely with the marketing director on the initial icon, starting with hand-drawn sketches, refining into several vector icon choices, and finally landing on a solid 4 options to pitch to the CEO.
The final icon selected in turn led to the creation of a full logo. I also worked on the brand guidelines and other graphics like social assets. The very talented UI/UX designer Whitney Farrell put together an outstanding website that pairs beautifully with the new logo.
For more information about Satellite, check out their website here: https://www.joinsatellite.io/